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Shah Mohammed

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INCEPTION: Unveiling Secrets of Inspirational Leadership

INCEPTION: Unveiling Secrets of Inspirational Leadership

Leadership Lessons from the real Business Leaders.

2023

Stories

Pinned

Design for “Crossing the Chasm” — Strategy & Examples

In the 1990s, a new product category called PDA gained traction among corporate executives. Seeing the demand, several brands like Apple…

Apr 27, 2017

Design for “Crossing the Chasm” — Strategy & Examples

Apr 27, 2017

Reverse Brand Positioning: Why Smart Brands Are Deliberately Disappointing Their Customers

In 2004, Dr. Youngme Moon walked into her Harvard Business School classroom and posed a seemingly absurd question: “What would happen if a…

5h ago

5h ago

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The Unbranding of Your Brand: Why Less Brand Noise Creates Stronger Customer Connections

In a world drowning in logos, slogans, and aggressive brand messaging, there’s a quiet revolution taking place. The most forward-thinking…

23h ago

23h ago

The Competitive Edge: Why Modern Businesses Need Tension-Based Branding to Stand Out

The conference room fell silent as Maya Rodriguez, the newly appointed CMO of a struggling athletic apparel company, unveiled her…

2d ago

The Competitive Edge: Why Modern Businesses Need Tension-Based Branding to Stand Out

2d ago

The Customer Experience Paradox: 7 Counterintuitive Principles of Customer-Centric Branding

In today’s hyper-competitive marketplace, conventional wisdom suggests that brands should focus relentlessly on customer satisfaction. Yet…

4d ago

The Customer Experience Paradox: 7 Counterintuitive Principles of Customer-Centric Branding

4d ago

Rule Breakers: How Anti-Archetype Brands Are Rewriting Marketing Playbooks

Miguel paused in the grocery aisle, staring at a matte black can with a skull on it. The label read “Liquid Death: Murder Your Thirst.” He…

4d ago

Rule Breakers: How Anti-Archetype Brands Are Rewriting Marketing Playbooks

4d ago

Sonic Branding: How Signature Sounds Trigger Billion-Dollar Brand Recognition

The marketing director removed her headphones and played the three-second audio clip through the conference room speakers. The room fell…

4d ago

4d ago

Aspirational Brand Naming: How to Sell Dreams Through Strategic Word Choice

The young entrepreneur sat across from her branding consultant, coffee in hand, frustration evident in her eyes. “I just don’t understand…

6d ago

6d ago

The GoPro Story: The Rise, Fall, and Reinvention of an Action Icon

In the early 2000s, a frustrated surfer named Nick Woodman embarked on a journey that would revolutionize how we capture our most…

6d ago

The GoPro Story: The Rise, Fall, and Reinvention of an Action Icon

6d ago

Raising the Bar: How Fever-Tree Transformed from Startup to Premium Mixer Empire

Editor’s Note: This case study provides a comprehensive overview of Fever-Tree’s business journey from founding to global success. While…

Mar 15

Raising the Bar: How Fever-Tree Transformed from Startup to Premium Mixer Empire

Mar 15

Shah Mohammed

Shah Mohammed

Book Author

Author. Business Strategist/DesignThinking Consultant. mmshah8@gmail.com www.linkedin.com/in/shahmm. www.d-cubedesigns.com/contact-us.

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