Shah Mohammed – Medium

Shah Mohammed

Featured Book

See all (3)

INCEPTION: Unveiling Secrets of Inspirational Leadership

INCEPTION: Unveiling Secrets of Inspirational Leadership

Leadership Lessons from the real Business Leaders.

2023

Stories

Pinned

Design for “Crossing the Chasm” — Strategy & Examples

In the 1990s, a new product category called PDA gained traction among corporate executives. Seeing the demand, several brands like Apple…

Apr 27, 2017

Design for “Crossing the Chasm” — Strategy & Examples

Apr 27, 2017

Design Déjà Vu: How Today’s ‘Revolutionary’ Products Were Actually Invented Decades Ago

In the fast-paced world of product design, we’re constantly bombarded with “revolutionary,” “groundbreaking,” and “never-before-seen”…

8h ago

Design Déjà Vu: How Today’s ‘Revolutionary’ Products Were Actually Invented Decades Ago

8h ago

The Extended Warranty Trap: How Companies Profit From Your Fear of Failure

Every time you purchase a new smartphone, television, or appliance, you face the same question at checkout: “Would you like to add an…

14h ago

The Extended Warranty Trap: How Companies Profit From Your Fear of Failure

14h ago

The Magpie Method: How Design Thieves Create Billion-Dollar Breakthroughs

In 1998, Apple released a computer that looked like nothing the technology world had ever seen. The iMac G3’s egg-shaped, translucent…

1d ago

The Magpie Method: How Design Thieves Create Billion-Dollar Breakthroughs

1d ago

The Corporate Magpie: How Strategic Borrowing Creates Market-Defining Brands

The following is a fictional case study that illustrates strategic innovation principles through narrative storytelling.

5d ago

5d ago

The Magpie Method of Innovation: Brilliance Through Borrowed Shine

In the dense forests of business innovation, we’ve been taught to worship the mythical phoenix — the original, unprecedented idea that…

5d ago

The Magpie Method of Innovation: Brilliance Through Borrowed Shine

5d ago

The Velcro Principle of Branding: Why Tiny Hooks Outperform Big Promises

In a world where brands bombard consumers with bold claims and flashy promotions, why do some quietly capture and hold our loyalty while…

6d ago

The Velcro Principle of Branding: Why Tiny Hooks Outperform Big Promises

6d ago

Tony’s Chocolonely: From Dutch TV to American Chocolate Revolution — A US Market Entry Story

In 2002, Dutch journalist Teun van de Keuken was working on an episode of the consumer watchdog television program “Keuringsdienst van…

Mar 6

Tony’s Chocolonely: From Dutch TV to American Chocolate Revolution — A US Market Entry Story

Mar 6

Oatly’s Strategic Market Entry: Disrupting the US Alternative Milk Market

In the spring of 2018, something unusual happened in the American beverage industry. Coffee shops across New York City began posting…

Mar 4

Oatly’s Strategic Market Entry: Disrupting the US Alternative Milk Market

Mar 4

The Storytelling Epidemic: How Business Narratives Became Corporate Theater

In Modern Business, a strange religion has taken hold. Its central tenet? The sacred belief that customers don’t actually care about good…

Mar 2

The Storytelling Epidemic: How Business Narratives Became Corporate Theater

Mar 2

Shah Mohammed

Shah Mohammed

Book Author

Author. Business Strategist/DesignThinking Consultant. mmshah8@gmail.com www.linkedin.com/in/shahmm. www.d-cubedesigns.com/contact-us.

Help
Status
About
Careers
Press
Blog
Privacy
Terms
Text to speech
Teams