PinnedDesign for “Crossing the Chasm” — Strategy & ExamplesIn the 1990s, a new product category called PDA gained traction among corporate executives. Seeing the demand, several brands like Apple…Apr 27, 2017Apr 27, 2017
The Noodle Revolution: How an Indonesian Brand Became Nigeria’s Cultural IconIn Lagos, Nigeria, a packet of instant noodles has become more than just a convenience food — it has transformed into a cultural…10h ago10h ago
The Billion-Dollar Game-Changer: How Reginald Lewis Revolutionized Wall Street with the Beatrice…In the closing months of 1987, as Wall Street was still reeling from Black Monday’s market crash, an unprecedented deal was taking shape in…5d ago5d ago
From 35 Rejections to $100 Billion: The Zoom Story of Persistence, Vision, and Perfect TimingIn 2011, when Eric Yuan walked into yet another venture capital office in Silicon Valley, he was met with the now-familiar look of…Feb 11Feb 11
Divided We Stand: The Fall and Fracture of General ElectricWhen Jack Welch took the helm of General Electric in 1981, he inherited a sprawling American industrial giant that was, in his own words…Jan 28Jan 28
The Green-Eyed Monster: The Biology Behind Human JealousyDeep within the human brain lies an intricate web of neural circuits that gave rise to one of our most pervasive emotional experiences…Jan 24Jan 24
Stacking Success: How Pringles Revolutionized the Potato Snack IndustryIn a world dominated by bags of irregular potato chips, one distinctively curved snack, stacked neatly in a unique cylindrical can, changed…Jan 24Jan 24
Protection Money: How “Under Armour” Built — and Broke — Its HouseIn the dynamic landscape of athletic apparel, few stories capture the essence of entrepreneurial spirit and market disruption quite like…Jan 23Jan 23
From Scrubs to Success: The FIGS Story of Disrupting Medical ApparelIn 2013, Heather Hasson was having coffee with a friend who worked as a nurse practitioner. What caught Hasson’s attention wasn’t their…Jan 22Jan 22
The Ringmaster of Dreams: How P.T. Barnum Turned Humbug into GoldIn the small town of Bethel, Connecticut, on a crisp July morning in 1810, Philo and Irena Barnum welcomed their first son, Phineas Taylor…Jan 21Jan 21