PinnedDesign for “Crossing the Chasm” — Strategy & ExamplesIn the 1990s, a new product category called PDA gained traction among corporate executives. Seeing the demand, several brands like Apple…Apr 27, 2017Apr 27, 2017
Why Smart Companies Bet on Constants, Not TrendsPicture a chess grandmaster plotting their next move. While amateur players might chase flashy attacks or react to immediate threats, the…Oct 30Oct 30
The Unofficial Translator’s Guide to Executive Speak: What Your Boss is Really SayingWelcome to the corporate battlefield, where meetings sound like ancient incantations and executives speak a language all their own. Picture…Oct 23Oct 23
Reinventing Your Brand for Survival and Success: Lessons from PwC’s Global CEO SurveyIn today’s rapidly evolving business landscape, the ability to reinvent your brand and strategies is no longer just an advantage — it’s a…Sep 15Sep 15
Selective Perception in Action: What Your Brand’s ‘Tomato Sauce’ Moment RevealsImagine walking through a bustling farmer’s market. The vibrant colors of fresh produce catch your eye, the aroma of freshly baked bread…Sep 11Sep 11
The Thin Line Between Fusion and Confusion in Business Growth StrategyIn the fast-paced world of business, growth strategies often walk a precarious tightrope. On one side lies the promise of innovative fusion…Sep 9Sep 9
Brand Congestion: Innovative Solutions for Oversaturated MarketsPicture a bustling city highway during rush hour: lanes packed bumper-to-bumper, drivers jostling for position, and everyone inching…Sep 7Sep 7
The Workplace Walls: Why Managers Overlook Ideas from EmployeesIn today’s fast-paced business world, innovation is the lifeblood of success. Yet, a pervasive problem lurks within many organizations…Sep 61Sep 61
The Fine Art of Looking Busy: A Cubicle Dweller’s Guide to Productive ProcrastinationAre you tired of the 9-to-5 grind actually involving, well, grinding? Do you dream of ascending to the pantheon of office gods who seem to…Sep 3Sep 3
Balancing Affordability and Quality: Strategies for Consumer BusinessesIn today’s economic landscape, consumer businesses across all sectors face a common challenge: striking the perfect balance between…Sep 1Sep 1