PinnedDesign for “Crossing the Chasm” — Strategy & ExamplesIn the 1990s, a new product category called PDA gained traction among corporate executives. Seeing the demand, several brands like Apple…Apr 27, 2017Apr 27, 2017
Rivian: Revolutionizing Electric Adventure — Building a Sustainable Automotive BrandIn 2009, as major automakers were reeling from the global financial crisis and Tesla was just beginning to make waves with its Roadster, a…1h ago1h ago
The Crocs Phenomenon: How an ‘Ugly’ Shoe Built a Beautiful BusinessIn 2002, three friends — Scott Seamans, Lyndon “Duke” Hanson, and George Boedecker Jr. — embarked on a sailing trip to the Caribbean that…18h ago18h ago
Pedaling Through Change: The Peloton Story of Disruption, Crisis, and ReinventionIn the dimly lit basement of a New York City apartment building in 2012, John Foley, a former Barnes & Noble e-commerce executive, found…2d ago2d ago
Trader Joe’s: Building a Cult Brand Through Private Label InnovationIn the competitive landscape of grocery retail, where margins are traditionally thin and differentiation is challenging, Trader Joe’s has…3d ago3d ago
Unity Gaming Engine: A Case Study in Platform DominanceIn the rapidly evolving landscape of technology platforms, few stories capture the essence of transformative innovation quite like Unity…4d ago4d ago
Temu’s Market Disruption: Reshaping Global E-commerceTemu, launched in September 2022 by Chinese e-commerce giant PDD Holdings, represents a revolutionary approach to online retail. At its…5d ago5d ago
David vs Goliath: How Spotify’s Strategic Battle Against Apple Reshaped Digital MarketsImagine building a thriving business, only to watch a competitor gain unprecedented advantages by controlling the very platform you depend…6d ago16d ago1
The Inclusivity Revolution: Glossier’s Real Beauty Lessons for Every BusinessThe beauty industry had a well-worn playbook: sell perfection, promote transformation, and profit from insecurity. Then came Glossier…Jan 8Jan 8