PinnedDesign for “Crossing the Chasm” — Strategy & ExamplesIn the 1990s, a new product category called PDA gained traction among corporate executives. Seeing the demand, several brands like Apple…Apr 27, 2017Apr 27, 2017
Double Standards in Marketing: How Brands Frame NarrativesIn the world of marketing, brands often employ various strategies to position themselves favorably in the minds of consumers. One such…4d ago4d ago
The Great Engagement: Cracking the Code to Gen Z’s Workplace HappinessPicture this: a 22-year-old recent graduate steps into her first corporate job, smartphone in hand, ready to conquer the world — or at…Nov 11Nov 11
The ‘Because’ Principle: A Simple Tool for Better Workplace CommunicationEffective communication is the cornerstone of success in modern workplaces. Yet, amidst the flurry of emails, meetings, and instant…Nov 10Nov 10
The Platform Paradox: 15 Make-or-Break Factors in the Digital Ecosystem EconomyIn today’s digital landscape, platform businesses have emerged as the titans of industry, reshaping markets and redefining how we interact…Nov 10Nov 10
Closure Commerce: How the Human Need for Completion Drives Consumer BehaviorThis article builds upon research findings from Annabelle Roberts and Ayelet Fishbach's “Research: Why People Will Pay a Premium to…Nov 10Nov 10
Why Smart Companies Bet on Constants, Not TrendsPicture a chess grandmaster plotting their next move. While amateur players might chase flashy attacks or react to immediate threats, the…Oct 30Oct 30
The Unofficial Translator’s Guide to Executive Speak: What Your Boss is Really SayingWelcome to the corporate battlefield, where meetings sound like ancient incantations and executives speak a language all their own. Picture…Oct 23Oct 23
Reinventing Your Brand for Survival and Success: Lessons from PwC’s Global CEO SurveyIn today’s rapidly evolving business landscape, the ability to reinvent your brand and strategies is no longer just an advantage — it’s a…Sep 15Sep 15
Selective Perception in Action: What Your Brand’s ‘Tomato Sauce’ Moment RevealsImagine walking through a bustling farmer’s market. The vibrant colors of fresh produce catch your eye, the aroma of freshly baked bread…Sep 11Sep 11