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Shah Mohammed

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INCEPTION: Unveiling Secrets of Inspirational Leadership

INCEPTION: Unveiling Secrets of Inspirational Leadership

Leadership Lessons from the real Business Leaders.

2023

Stories

Pinned

Design for “Crossing the Chasm” — Strategy & Examples

In the 1990s, a new product category called PDA gained traction among corporate executives. Seeing the demand, several brands like Apple…

Apr 27, 2017

Design for “Crossing the Chasm” — Strategy & Examples

Apr 27, 2017

I’ll Just Do It Myself: The Delegation Paradox

So, you think you’re irreplaceable? That magical unicorn who’s the only one capable of sending that weekly status report with just the…

1d ago

I’ll Just Do It Myself: The Delegation Paradox

1d ago

The Helper Hostage Crisis: How Your Office’s Most Helpful Person Is Secretly Destroying Everything

So there’s this person in your office. Let’s call her Priyanka. Priyanka knows everything. Priyanka can do everything. Priyanka is the…

2d ago

The Helper Hostage Crisis: How Your Office’s Most Helpful Person Is Secretly Destroying Everything

2d ago

On a Scale of 1–5: How Your Annual Performance Review Manages to Measure Nothing

Once a year, companies engage in that sacred ritual where your entire professional existence is reduced to a number between 1 and 5…

2d ago

On a Scale of 1–5: How Your Annual Performance Review Manages to Measure Nothing

2d ago

Dear Hiring Manager: My Cover Letter Hostage Negotiation

In the grand theatre of job hunting, few performances are as bizarre as the cover letter ritual. It’s that special document where job…

3d ago

Dear Hiring Manager: My Cover Letter Hostage Negotiation

3d ago

Invisible Innovations: The Secret Weapon to Building Market-Dominating Brands

In the shadow of flashy product launches and headline-grabbing announcements lies a powerful force that truly drives the world’s most…

3d ago

Invisible Innovations: The Secret Weapon to Building Market-Dominating Brands

3d ago

Micro Positioning in Branding: The Invisible Strategy That’s Hiding Your Next Market Victory

In a world of deafening brand noise, the whispers are winning. Here’s why micro positioning is the stealth approach smart brands are using…

3d ago

Micro Positioning in Branding: The Invisible Strategy That’s Hiding Your Next Market Victory

3d ago

Interruption Branding: Brands That Thrive by Breaking Your Behavioral Loops

In today’s hypercompetitive marketplace, an increasingly popular brand strategy has resurfaced with renewed vigor. Far from making your…

4d ago

Interruption Branding: Brands That Thrive by Breaking Your Behavioral Loops

4d ago

Reverse Brand Positioning: Why Smart Brands Are Deliberately Disappointing Their Customers

In 2004, Dr. Youngme Moon walked into her Harvard Business School classroom and posed a seemingly absurd question: “What would happen if a…

5d ago

5d ago

The Unbranding of Your Brand: Why Less Brand Noise Creates Stronger Customer Connections

In a world drowning in logos, slogans, and aggressive brand messaging, there’s a quiet revolution taking place. The most forward-thinking…

6d ago

6d ago

Shah Mohammed

Shah Mohammed

Book Author

Author. Business Strategist/DesignThinking Consultant. mmshah8@gmail.com www.linkedin.com/in/shahmm. www.d-cubedesigns.com/contact-us.

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