Card sorting is a user research method that involves organizing information into categories based on how users think about it. Participants are given a set of cards representing different topics, and they are asked to sort the cards into groups that make sense to them. The resulting groupings provide insights…

Ethnographic user research is an important qualitative research tool for businesses to better understand their customers and their behaviours. By observing and studying customers in their natural environment, businesses can gain a deeper understanding of their customer’s needs, motivations, values, and habits. This information is invaluable in developing effective marketing…

Framing Bias — The art of presenting information, or “framing,” significantly influences how individuals perceive and act upon it. This phenomenon is particularly prominent in advertising and marketing, where companies often use different framing techniques to sway consumer behaviour. Gain vs Loss is one such framing technique where a problem…

A business model is how a company creates, delivers and captures value. Business model innovation refers to creating new and improved ways of doing business to deliver greater value to customers and provide a competitive advantage to a company. It involves rethinking and transforming the core elements of a business…

Framing Bias — The art of presenting information, or “framing,” significantly influences how individuals perceive and act upon it. This phenomenon is particularly prominent in advertising and marketing, where companies often use different framing techniques to sway consumer behaviour. Negative or Positive framing is one such technique used by the…

Confirmation bias is a psychological phenomenon in which people tend to favour information that confirms their beliefs or hypotheses. Examples of confirmation bias include: A person who believes that climate change is not caused by human activity may ignore or reject scientific evidence that supports the idea that it is…

In today’s fast-paced business environment, one of the most important elements of a winning business strategy is focusing on key activities that drive growth and create value for customers. One way to achieve this is by incorporating artificial intelligence (AI) into key business activities. Activity refers to any task or…

Artificial intelligence (AI) revolutionises how businesses operate and interact with customers. One of the key areas where AI has a significant impact is User Value creation. By leveraging data and machine learning algorithms, businesses can create personalized experiences and offer tailored products and services to customers. In this blog post…

Bandwagon Effect is a form of groupthink. The bandwagon effect is a cognitive bias in which people do or believe something because they think many others do or believe the same. This can create a self-fulfilling prophecy, as more people adopt a belief or behaviour because they think it is…