PinnedShah MohammedDesign for “Crossing the Chasm” — Strategy & ExamplesIn the 1990s, a new product category called PDA gained traction among corporate executives. Seeing the demand, several brands like Apple…·26 min read·Apr 27, 2017----
Shah MohammedReducing the Number of Steps in Customer Journey: Amazon’s Strategy for Building an Emotional BrandIn today’s fast-paced, digital world, customers demand seamless and efficient experiences when interacting with brands. Reducing the number…12 min read·2 days ago----
Shah MohammedHow to Build an Emotional Brand: Lessons from AmazonAmazon, the global e-commerce giant, has achieved remarkable success since its inception in 1994. With a market capitalization surpassing…·17 min read·4 days ago----
Shah MohammedLinkedIn’s Naming Success: How to Craft a Brand Name That SticksIn today’s competitive business landscape, a strong brand name is essential for success. A well-crafted name can help your brand stand out…8 min read·5 days ago----
Shah MohammedIntel’s Disruptive Innovation Success Story: Lessons from the Microprocessor RevolutionIn the 1970s, Intel was a prominent player in the technology industry, holding a dominant position in the memory chip market. The company’s…·15 min read·6 days ago----
Shah MohammedPositioning Like Amazon: How to Craft a Winning Positioning Strategy for Your BrandIn today’s crowded and competitive marketplace, having a strong brand is more important than ever. But what exactly makes a brand strong…·12 min read·6 days ago----
Shah MohammedNetflix: A Case Study in Effective Brand Naming StrategiesIn today’s competitive business landscape, a strong brand name is crucial for success. A well-crafted brand name can help a company stand…7 min read·Apr 16, 2024----
Shah MohammedDisruptive Innovation Formula: How Observing Extremes and Outliers Can Spark Disruptive InnovationIn the relentless pursuit of disruptive innovation, businesses often focus their attention on the needs and behaviours of their core…5 min read·Apr 16, 2024----
Shah MohammedThe Amazon Way: 10 Lessons for Building a Great BrandIn the world of e-commerce and beyond, few companies have achieved the level of success and brand recognition of Amazon. From its humble…6 min read·Apr 15, 2024----