Open in app

Sign In

Write

Sign In

Shah Mohammed
Shah Mohammed

889 Followers

Home

Books

About

Featured Book

See all (3)

INCEPTION: Unveiling Secrets of Inspirational Leadership
INCEPTION: Unveiling Secrets of Inspirational Leadership

Leadership Lessons from the real Business Leaders.

2023

·
Shah Mohammed
Shah Mohammed

Stories

Pinned

Design for “Crossing the Chasm” — Strategy & Examples

In the 1990s, a new product category called PDA gained traction among corporate executives. Seeing the demand, several brands like Apple Computer, Motorola, Compaq, Microsoft, and IBM launched their PDAs. However, they struggled to crack the market and vanished after some time. When devices from bigger companies faltered so badly…

Startup

25 min read

Design for “Crossing the Chasm” — Strategy & Examples
Design for “Crossing the Chasm” — Strategy & Examples
Startup

25 min read


Sep 15

In the Bubble: How Brands Create a Confirmation Bias Comfort Zone

You’re scrolling through your favourite social media feed, and suddenly, you stumble upon an advertisement that seems tailor-made for you. It’s promoting a product you’ve had your eye on for a while. The ad claims it’s a game-changer, exactly what you need. As you click through to explore further, you…

Marketing Strategies

11 min read

In the Bubble: How Brands Create a Confirmation Bias Comfort Zone
In the Bubble: How Brands Create a Confirmation Bias Comfort Zone
Marketing Strategies

11 min read


Sep 15

The Price You See First: How Brands Use Anchoring Bias to Influence You

Imagine strolling through a bustling electronics store, eyes scanning the shelves for the perfect flat-screen television. Your goal is to find a top-notch TV without breaking the bank. You spot one that seems promising — a sleek, high-definition screen with all the latest features. But there’s one thing that instantly…

Marketing Strategies

11 min read

The Price You See First: How Brands Use Anchoring Bias to Influence You
The Price You See First: How Brands Use Anchoring Bias to Influence You
Marketing Strategies

11 min read


Sep 15

Limited Time, Limited Stock: Exploring How Brands Exploit the Scarcity Effect.

Imagine you’re browsing an online store, and you stumble upon a product with a flashing “Limited Stock!” label beside it. Your heart races, and you quickly check your cart to make sure it’s still there. …

Marketing Strategies

11 min read

Limited Time, Limited Stock: Exploring How Brands Exploit the Scarcity Effect.
Limited Time, Limited Stock: Exploring How Brands Exploit the Scarcity Effect.
Marketing Strategies

11 min read


Sep 14

Marketing on Easy Street: How Brands Capitalize on the House Money Effect

Imagine you’re at a bustling casino in Las Vegas. You’ve had a streak of good luck at the poker table, and your chips are steadily piling up. The atmosphere is electric, and you’re riding high on a wave of confidence. …

Marketing Strategies

13 min read

Marketing on Easy Street: How Brands Capitalize on the House Money Effect
Marketing on Easy Street: How Brands Capitalize on the House Money Effect
Marketing Strategies

13 min read


Sep 14

The Power of Expectations: How Brands Use the Pygmalion Effect to Thrive

Imagine strolling through a bustling shopping mall, the vibrant storefronts competing for your attention with enticing displays of fashion, gadgets, and the latest trends. Your eyes lock onto one store, its ambience radiates sophistication and exclusivity. You step inside, and the attentive salesperson offers personalized assistance, making you feel like…

Marketing

13 min read

The Power of Expectations: How Brands Use the Pygmalion Effect to Thrive
The Power of Expectations: How Brands Use the Pygmalion Effect to Thrive
Marketing

13 min read


Sep 13

From Subtle Cues to Strong Desires: How Brands Use Priming Effect

Imagine walking into a cosy café on a crisp autumn morning. The aroma of freshly brewed coffee fills the air, and you’re greeted by the comforting sight of pastries displayed behind a glass counter. As you approach the counter to place your order, your eyes land on a chalkboard menu…

Marketing

13 min read

From Subtle Cues to Strong Desires: How Brands Use Priming Effect
From Subtle Cues to Strong Desires: How Brands Use Priming Effect
Marketing

13 min read


Sep 13

The Unfinished Business: How Brands Harness the Zeigarnik Effect to Keep You Coming Back

Picture this: It’s a quiet Sunday afternoon, and you’re leisurely scrolling through your favourite streaming platform, engrossed in a gripping TV series. The tension is building, and you’re on the edge of your seat, eagerly anticipating the resolution of a cliffhanger. Suddenly, the episode ends, leaving you hanging, and the…

Marketing

13 min read

The Unfinished Business: How Brands Harness the Zeigarnik Effect to Keep You Coming Back
The Unfinished Business: How Brands Harness the Zeigarnik Effect to Keep You Coming Back
Marketing

13 min read


Sep 13

The Blind Overconfidence: How Brands Exploit the Dunning-Kruger Bias

Picture this: You’re standing in a bustling electronics store, surrounded by a sea of gadgets, all beckoning with their dazzling displays and sleek designs. You’re on a mission to buy a new smartphone, and you’re determined to make the best choice. You’ve read countless online reviews, compared specifications, and even…

Marketing

18 min read

The Blind Overconfidence: How Brands Exploit the Dunning-Kruger Bias
The Blind Overconfidence: How Brands Exploit the Dunning-Kruger Bias
Marketing

18 min read


Sep 12

The Power of Emotions: How Brands Use Affection Heuristic to Win You Over

Imagine standing in front of a store shelf, faced with two nearly identical products. One has a sleek, minimalist design, while the other is adorned with colourful, playful packaging. You don’t have much time to decide, so what guides your choice? It’s likely your gut feeling, the instant emotional response…

Marketing

18 min read

The Power of Emotions: How Brands Use Affection Heuristic to Win You Over
The Power of Emotions: How Brands Use Affection Heuristic to Win You Over
Marketing

18 min read

Shah Mohammed

Shah Mohammed

889 Followers

Book Author

Author. Business Strategist/DesignThinking Consultant. mmshah8@gmail.com www.linkedin.com/in/shahmm. www.d-cubedesigns.com/contact-us. https://topmate.io/shahmm

Help

Status

Writers

Blog

Careers

Privacy

Terms

About

Text to speech

Teams