PinnedDesign for “Crossing the Chasm” — Strategy & ExamplesIn the 1990s, a new product category called PDA gained traction among corporate executives. Seeing the demand, several brands like Apple…Apr 27, 2017Apr 27, 2017
Attention Economy Insights: What Music Platforms Teach Us About Customer EngagementIn today’s fast-paced digital world, attention has become the most valuable currency. The way people consume music offers fascinating…1d ago1d ago
The Self-Fulfilling Prophecy of Corporate CultureIn the intricate world of business, few forces are as pervasive and influential as corporate culture. It’s the invisible hand that guides…Nov 28Nov 28
Stop Asking for Feedback: The Career Advice That’s Actually Holding You BackEver notice how “always ask for feedback” is treated like gospel in professional development? It’s time to challenge this well-worn piece…Nov 27Nov 27
The Ridiculous Rise of Lord Timothy Dexter: A Tale of Lucky Blunders and Accidental BrillianceIn the late 1700s, the wealthy elite of Newburyport, Massachusetts, had a problem. His name was Timothy Dexter, and he simply wouldn’t…Nov 25Nov 25
The Helper’s Paradox: How Your Most Valuable Employees Can Accidentally Cripple Your OrganizationBeing the go-to person seems like a badge of honor — until it becomes a crushing burden that paralyzes both the individual and the…Nov 23Nov 23
The Hidden Costs of Collaborative Overload in Modern WorkplacesIn today’s hyperconnected workplace, a paradox has emerged: while collaboration is essential for innovation and productivity, too much of…Nov 23Nov 23
The Secret Language of Power: Why Your Boss’s Pet Names Might Be a Red FlagIn the maze of modern offices and Zoom calls, something as innocuous as “Hey Sunshine!” from your boss might be more loaded than your…Nov 23Nov 23
The Billion-Dollar Blindspot: Why Regulatory Foresight is Your New SuperpowerIn a stunning reversal of fortunes that sent shockwaves across the Indian beverage industry, Parle Agro — a leading maker of brands like…Nov 23Nov 23
Double Standards in Marketing: How Brands Frame NarrativesIn the world of marketing, brands often employ various strategies to position themselves favorably in the minds of consumers. One such…Nov 16Nov 16