Shah Mohammed – Medium

Shah Mohammed

Featured Book

See all (3)

INCEPTION: Unveiling Secrets of Inspirational Leadership

INCEPTION: Unveiling Secrets of Inspirational Leadership

Leadership Lessons from the real Business Leaders.

2023

Stories

Pinned

Design for “Crossing the Chasm” — Strategy & Examples

In the 1990s, a new product category called PDA gained traction among corporate executives. Seeing the demand, several brands like Apple…

Apr 27, 2017

Design for “Crossing the Chasm” — Strategy & Examples

Apr 27, 2017

The Tingle Factor: How a Functionless Sensation Revolutionized Consumer Behavior

In a world saturated with products vying for attention, a peculiar phenomenon has quietly reshaped how brands connect with consumers. It’s…

6d ago

The Tingle Factor: How a Functionless Sensation Revolutionized Consumer Behavior

6d ago

The Missing Comma Effect: How Brands Subtly Trick Your Brain Into Spending More

Rebecca Chen stood in the electronics department, staring at two nearly identical laptop displays. Both machines offered the same specs…

May 5

The Missing Comma Effect: How Brands Subtly Trick Your Brain Into Spending More

May 5

The Silent Salesperson: How Retailers Make You Buy More With Background Music

The mall was crowded that Saturday afternoon as Shabna stepped through the doors of an upscale boutique. Without consciously noticing, her…

May 5

The Silent Salesperson: How Retailers Make You Buy More With Background Music

May 5

The Invisible Price Tag: How Brands Use Currency Symbols to Control Your Spending

In an upscale New York restaurant, diners glanced at elegant menus, making choices that would satisfy their palates. But unknown to these…

May 2

The Invisible Price Tag: How Brands Use Currency Symbols to Control Your Spending

May 2

The Scent of Failure: How Harley-Davidson’s Cologne Drove Off a Cliff

In the mid-1990s, as the rumble of Harley-Davidson motorcycles echoed through American highways, executives at the iconic motorcycle…

May 2

The Scent of Failure: How Harley-Davidson’s Cologne Drove Off a Cliff

May 2

Death by a Thousand Subscriptions: The New Consumer Crisis

It started with Netflix. Just $7.99 a month back in 2010 — a bargain compared to cable. Mahesh barely noticed the charge on his credit…

May 1

Death by a Thousand Subscriptions: The New Consumer Crisis

May 1

The False Economy of Budget Products: How Companies Engineer Dissatisfaction

It was supposed to be a simple solution. When Rahul’s printer died just before an important project deadline, he rushed to the nearest…

Apr 29

The False Economy of Budget Products: How Companies Engineer Dissatisfaction

Apr 29

The Bloatware Burden: How Samsung and Google’s Corporate Tug-of-War Hurts Customers and Business…

The notification appears again. “Please update Google Play Services.” You dismiss it, knowing it will consume another precious chunk of…

Apr 28

The Bloatware Burden: How Samsung and Google’s Corporate Tug-of-War Hurts Customers and Business…

Apr 28

The Mirror Effect: How Brands Win By Reflecting Customer Frustrations

“When you describe your audience’s problem to them better than they can describe it themselves, they automatically think you have the…

Apr 25

The Mirror Effect: How Brands Win By Reflecting Customer Frustrations

Apr 25

Shah Mohammed

Shah Mohammed

Book Author

Author. Business Strategist/DesignThinking Consultant. mmshah8@gmail.com www.linkedin.com/in/shahmm. www.patreon.com/shahmm

Help
Status
About
Careers
Press
Blog
Privacy
Rules
Terms
Text to speech