PinnedDesign for “Crossing the Chasm” — Strategy & ExamplesIn the 1990s, a new product category called PDA gained traction among corporate executives. Seeing the demand, several brands like Apple…Apr 27, 2017Apr 27, 2017
The Forgotten Strategy That Built Palmolive: Selling Dreams Instead of NightmaresIn 1911, two soap manufacturers from Milwaukee walked into the offices of Lord & Thomas advertising agency carrying thirteen years of…2d ago2d ago
How Einstein’s Thought Experiments Can Solve Your Most Complex Business Problems and Transform Your…Albert Einstein never conducted a single laboratory experiment that led to his theory of relativity. He had no particle accelerators, no…Oct 31Oct 31
When Looking at the Competition Makes You Blind to Your CustomerPicture this: A theater packed with two thousand employees. The lights dim. The CEO steps forward to unveil the company’s most ambitious…Oct 30Oct 30
The Howard Hughes Test of Rivets or Steering Wheels? How Great Leaders Measure Product QualitySeptember 25, 2006.Oct 30Oct 30
The Most Expensive Mistake Companies Make: Outsourcing Competitive AdvantageThere’s a moment in every company’s history when executives face a deceptively simple question: should we build this ourselves or pay…Oct 28Oct 28
Why the Middle of the Market Is Where Companies Go to Die: Digital Strategy and Value ChainsThe meeting that changed everything happened in 2003, when Steve Jobs announced iTunes for Windows. Jeff Bezos watched the presentation…Oct 27Oct 27
Why Do You Want to Work Here?:Let me set the scene. You’re sitting across from Priya ma’am from HR, and she’s asking you why you want to work at a company that does…Oct 25Oct 25
Three Weeks Too Late: Why Real-Time Knowledge Beats Monthly Metrics in BusinessThe phone rang, and Jeff Bezos picked it up. Not because he was desperately trying to appear relatable or because some PR consultant…Oct 24Oct 24
The Onion Brand Consultant: A Brand Positioning FableThe waiting room of Onion & Associates Brand Consulting smelled of desperation and light composting. I sat there, notepad in hand, watching…Oct 22Oct 22