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Shah Mohammed

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See all (3)

INCEPTION: Unveiling Secrets of Inspirational Leadership

INCEPTION: Unveiling Secrets of Inspirational Leadership

Leadership Lessons from the real Business Leaders.

2023

Stories

Pinned

Shah Mohammed

·

Apr 27, 2017

Design for “Crossing the Chasm” — Strategy & Examples

In the 1990s, a new product category called PDA gained traction among corporate executives. Seeing the demand, several brands like Apple…

Design for “Crossing the Chasm” — Strategy & Examples

Shah Mohammed

·

1d ago

The Twin Innovations of Category-Defining Companies

In January 1958, Earl Tupper fired the woman who had made him rich.

The Twin Innovations of Category-Defining Companies

Shah Mohammed

·

5d ago

The Pincer Attack: Why the Middle of the Market Is the Most Dangerous Place to Stand

In 1980, a Sears store manager could have told you exactly who Sears was competing with: JCPenney, Montgomery Ward, maybe the new Kmart on…

The Pincer Attack: Why the Middle of the Market Is the Most Dangerous Place to Stand

Shah Mohammed

·

Jul 4

When Your Brand Name Becomes the Problem: The Genericization Trap

For decades, marketing textbooks have sold founders on a single, seductive ambition: become the category. Don’t just sell a product — own…

Shah Mohammed

·

Jun 22

Stanley Did in 4 Years What Tupperware Couldn’t Do in 40

In 2019, Stanley was nearly dead.

Stanley Did in 4 Years What Tupperware Couldn’t Do in 40

Shah Mohammed

·

Jun 16

No Algorithm.

This piece is drawn from research conducted for The Fall of Tupperware, part of the Corporate Autopsy series.

No Algorithm.

Shah Mohammed

·

Jun 13

THE PRODUCT THAT WAS TOO GOOD TO SAVE THE COMPANY

There is a Tupperware container in your mother’s cupboard that has been there for twenty years. It still seals perfectly.

THE PRODUCT THAT WAS TOO GOOD TO SAVE THE COMPANY

Shah Mohammed

·

Jun 6

When Your Supply Breaks, Don’t Find Another Supply. Make It Irrelevant.

In 1795, France was losing a war it couldn’t afford to lose — and running out of pencils.

When Your Supply Breaks, Don’t Find Another Supply. Make It Irrelevant.

Shah Mohammed

·

Jun 5

What If You Stopped Designing for Who Your Customer Wants to Be?

Every product discovery session, MBA classroom, and design thinking workshop will eventually put this idea on the board: find the gap…

What If You Stopped Designing for Who Your Customer Wants to Be?

Shah Mohammed

·

Jun 3

I Almost Didn’t Write This Article

“I almost didn’t post this. I’m not someone who shares personal achievements. But after receiving messages from so many of you asking about…

I Almost Didn’t Write This Article

Shah Mohammed

Shah Mohammed

Book Author

Author -Techies Who Talk to Plants. Business Strategist/DesignThinking Consultant. mmshah8@gmail.com www.linkedin.com/in/shahmm.

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