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INCEPTION: Unveiling Secrets of Inspirational Leadership

INCEPTION: Unveiling Secrets of Inspirational Leadership

Leadership Lessons from the real Business Leaders.

2023

Stories

Pinned

Design for “Crossing the Chasm” — Strategy & Examples

In the 1990s, a new product category called PDA gained traction among corporate executives. Seeing the demand, several brands like Apple…

Apr 27, 2017

Design for “Crossing the Chasm” — Strategy & Examples

Apr 27, 2017

The GoPro Story: The Rise, Fall, and Reinvention of an Action Icon

In the early 2000s, a frustrated surfer named Nick Woodman embarked on a journey that would revolutionize how we capture our most…

7h ago

The GoPro Story: The Rise, Fall, and Reinvention of an Action Icon

7h ago

Raising the Bar: How Fever-Tree Transformed from Startup to Premium Mixer Empire

Editor’s Note: This case study provides a comprehensive overview of Fever-Tree’s business journey from founding to global success. While…

Mar 15

Raising the Bar: How Fever-Tree Transformed from Startup to Premium Mixer Empire

Mar 15

Design Déjà Vu: How Today’s ‘Revolutionary’ Products Were Actually Invented Decades Ago

In the fast-paced world of product design, we’re constantly bombarded with “revolutionary,” “groundbreaking,” and “never-before-seen”…

Mar 13

Design Déjà Vu: How Today’s ‘Revolutionary’ Products Were Actually Invented Decades Ago

Mar 13

The Extended Warranty Trap: How Companies Profit From Your Fear of Failure

Every time you purchase a new smartphone, television, or appliance, you face the same question at checkout: “Would you like to add an…

Mar 13

The Extended Warranty Trap: How Companies Profit From Your Fear of Failure

Mar 13

The Magpie Method: How Design Thieves Create Billion-Dollar Breakthroughs

In 1998, Apple released a computer that looked like nothing the technology world had ever seen. The iMac G3’s egg-shaped, translucent…

Mar 12

The Magpie Method: How Design Thieves Create Billion-Dollar Breakthroughs

Mar 12

The Corporate Magpie: How Strategic Borrowing Creates Market-Defining Brands

The following is a fictional case study that illustrates strategic innovation principles through narrative storytelling.

Mar 8

Mar 8

The Magpie Method of Innovation: Brilliance Through Borrowed Shine

In the dense forests of business innovation, we’ve been taught to worship the mythical phoenix — the original, unprecedented idea that…

Mar 8

The Magpie Method of Innovation: Brilliance Through Borrowed Shine

Mar 8

The Velcro Principle of Branding: Why Tiny Hooks Outperform Big Promises

In a world where brands bombard consumers with bold claims and flashy promotions, why do some quietly capture and hold our loyalty while…

Mar 7

The Velcro Principle of Branding: Why Tiny Hooks Outperform Big Promises

Mar 7

Tony’s Chocolonely: From Dutch TV to American Chocolate Revolution — A US Market Entry Story

In 2002, Dutch journalist Teun van de Keuken was working on an episode of the consumer watchdog television program “Keuringsdienst van…

Mar 6

Tony’s Chocolonely: From Dutch TV to American Chocolate Revolution — A US Market Entry Story

Mar 6

Shah Mohammed

Shah Mohammed

Book Author

Author. Business Strategist/DesignThinking Consultant. mmshah8@gmail.com www.linkedin.com/in/shahmm. www.d-cubedesigns.com/contact-us.

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