PinnedDesign for “Crossing the Chasm” — Strategy & ExamplesIn the 1990s, a new product category called PDA gained traction among corporate executives. Seeing the demand, several brands like Apple…Apr 27, 2017Apr 27, 2017
The Bloatware Burden: How Samsung and Google’s Corporate Tug-of-War Hurts Customers and Business…The notification appears again. “Please update Google Play Services.” You dismiss it, knowing it will consume another precious chunk of…4h ago4h ago
The Mirror Effect: How Brands Win By Reflecting Customer Frustrations“When you describe your audience’s problem to them better than they can describe it themselves, they automatically think you have the…2d ago2d ago
Brand Personality and Styling: How Emotional Appeal Shapes Product DesignWhen we pick up a product, we experience more than its function — we feel its personality. The gentle curves of a smartphone invite our…4d ago4d ago
Disruption by Design: Canva, Adobe, and the Classic Innovator’s Dilemma in ActionFrom niche design tool to global powerhouse, Canva’s journey has been nothing short of remarkable. With over 170 million monthly active…Apr 16Apr 16
Blinded by Ad Revenue: Why Google Is Sinking While Letting Perplexity SoarFor nearly two decades, Google has reigned supreme as the undisputed gateway to the internet. Its search engine became so dominant that…Apr 15Apr 15
The Canva Story: Democratizing Design for a Visual WorldIn just over a decade, Canva transformed from a modest Australian startup to a global design powerhouse valued at over $40 billion. This is…Apr 11Apr 11
The Passion Performance: An Insider’s Guide to Enthusiasm TheaterIn a sleek office in Gurugram’s cyber hub, Nikhil Sharma sat uncomfortably as the interviewer leaned in with the dreaded question:Apr 5Apr 5
The Social Brain: Why Your Office Buddies Might Be Your Best Brain BoostersNikhil from accounting was the poster child for antisocial productivity. His cubicle was a fortress of solitude, complete with…Apr 3Apr 3
I’ll Just Do It Myself: The Delegation ParadoxSo, you think you’re irreplaceable? That magical unicorn who’s the only one capable of sending that weekly status report with just the…Apr 1Apr 1