PinnedDesign for “Crossing the Chasm” — Strategy & ExamplesIn the 1990s, a new product category called PDA gained traction among corporate executives. Seeing the demand, several brands like Apple…Apr 27, 2017Apr 27, 2017
Divided We Stand: The Fall and Fracture of General ElectricWhen Jack Welch took the helm of General Electric in 1981, he inherited a sprawling American industrial giant that was, in his own words…Jan 28Jan 28
The Green-Eyed Monster: The Biology Behind Human JealousyDeep within the human brain lies an intricate web of neural circuits that gave rise to one of our most pervasive emotional experiences…Jan 24Jan 24
Stacking Success: How Pringles Revolutionized the Potato Snack IndustryIn a world dominated by bags of irregular potato chips, one distinctively curved snack, stacked neatly in a unique cylindrical can, changed…Jan 24Jan 24
Protection Money: How “Under Armour” Built — and Broke — Its HouseIn the dynamic landscape of athletic apparel, few stories capture the essence of entrepreneurial spirit and market disruption quite like…Jan 23Jan 23
From Scrubs to Success: The FIGS Story of Disrupting Medical ApparelIn 2013, Heather Hasson was having coffee with a friend who worked as a nurse practitioner. What caught Hasson’s attention wasn’t their…Jan 22Jan 22
The Ringmaster of Dreams: How P.T. Barnum Turned Humbug into GoldIn the small town of Bethel, Connecticut, on a crisp July morning in 1810, Philo and Irena Barnum welcomed their first son, Phineas Taylor…Jan 21Jan 21
Rivian: Revolutionizing Electric Adventure — Building a Sustainable Automotive BrandIn 2009, as major automakers were reeling from the global financial crisis and Tesla was just beginning to make waves with its Roadster, a…Jan 20Jan 20
The Crocs Phenomenon: How an ‘Ugly’ Shoe Built a Beautiful BusinessIn 2002, three friends — Scott Seamans, Lyndon “Duke” Hanson, and George Boedecker Jr. — embarked on a sailing trip to the Caribbean that…Jan 20Jan 20
Pedaling Through Change: The Peloton Story of Disruption, Crisis, and ReinventionIn the dimly lit basement of a New York City apartment building in 2012, John Foley, a former Barnes & Noble e-commerce executive, found…Jan 18Jan 18