BlackBerry & Brand Positioning Strategy

BlackBerry 5810 -Image Source:: BBC.com

In 1984, Mike Lazaridis and Doug Fregin started a consulting company Research In Motion(RIM). The firm designed and developed several hardware/software products for the local wireless communication industry. In 1989, Lazaridis developed mobile messaging and a wireless e-mail gateway service called RIMgate.

In the early 1990s, the company designed a portable, low-cost, and powerful Radio modem

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Author -Boil The Ocean. Business Strategy Consultant, Design Thinker. mmshah8@gmail.com https://www.linkedin.com/in/shahmm, https://www.amazon.com/dp/B0B4HFJL95

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Shah Mohammed

Shah Mohammed

Author -Boil The Ocean. Business Strategy Consultant, Design Thinker. mmshah8@gmail.com https://www.linkedin.com/in/shahmm, https://www.amazon.com/dp/B0B4HFJL95

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