Brand Extension Strategy Lessons From Intel -The Brand Portfolio Strategy

(The principal content of this article is from ‘Brand Portfolio Strategy’ by David A Aekar).

Intel grew its microprocessor business from $1.2 billion in 1989 to $3 billion in 2000. Experimentation, Internal culture, fearless environment, decentralized decision making, having the right people at right positions, speedier innovation, bigger budgets, massive infrastructure, and operational efficiency had contributed to Intel’s rapid growth. But David A Aekar feels that Intel’s ‘Brand Portfolio Strategy’ was…