Business Lessons From ‘Art Of War’ Strategy(Sun Tzu)— Part 02

05 — A war’s strategy is to “Hold Out Baits” — Sun Tzu

06 — In a war, attack your enemy where he is unprepared(Where there is the least resistance) — Sun Tzu

07 — A general who wins a battle makes more calculations, count the costs of men, chariots, other essentials before going for battle — Sun Tzu

See the plant before it germinates and grows — Sun Tzu.

08 — Do not fight battles to participate — Fight battles to win — Sun Tzu

09 — The general who understands the evils of war can only understand and appreciate the profitability of the war — Sun Tzu

Steve jobs “I have always found is that you have to start with the customer experience and work backwards to the technology. You can’t start with the technology and try to figure out what to sell. I have made this mistake probably more than anybody else. I have got the scars to prove it. So we started with: what incredible benefits can we give to the customer? Where can we take the customer?”

10 — He will win whose army is animated by the same spirit throughout all its ranks — Sun Tzu.

Secular Humanist, Business Growth Consultant, Design Thinker, India. Reach me at or

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