Creating Sub Brands: Strategy & Examples
A sub-brand, also known as a brand extension, is a secondary brand name or trademark created by a company to differentiate a product or service from its parent brand. Sub-brands can be created for various reasons, such as targeting a specific market segment, introducing new products or services, creating a separate brand identity, leveraging the parent brand’s reputation, diversifying the portfolio, and creating a sense of exclusivity. Creating a sub-brand can be a powerful way for a company to expand its product or service offerings and reach new customers without diluting the parent brand’s image. This article will explore the reasons and strategies behind creating sub-brands and provide examples of companies successfully using this approach.
