Customer-centric Business Strategy: The Kathon Success Story, Rohm and Haas

Rohm and Haas have been a chemical company in business since 1909.

Rohm and Haas have always been known for taking a customer-centric approach to business. They have consistently made business decisions with the customer’s perspective in mind. Here are some ways in which they have taken a customer-centric approach:

1. Conducting Customer Research: Rohm and Haas regularly conducted customer research to understand their needs, preferences, and pain points. This research informed every critical business decision — product development, key business decisions like whether to develop a new business capability or sell a business asset or outsource a particular business activity or acquire a company, marketing communication, and customer support strategies, ensuring that the company was meeting the needs of its customers.
2. R&D: One of the key ways in which Rohm and Haas have implemented a customer-centric business strategy is by investing heavily in research and development. By focusing on developing new technologies and products that align with emerging market trends, the company has provided innovative solutions that meet the evolving needs of its customers.
3. Providing Technical Support: Rohm and Haas have a long-standing reputation for providing…