The Business Of Selling A ‘Disruptive Innovation’-An Example

Herman Miller’s “Aeron” Chair was a disruptive product. Before Aeron’s launch, the chair market was dull and had only a few options. It is tough for anybody to differentiate between various cushy upholstered chairs. Designers/manufacturers listened carefully to buyers, users and made products more cushy and softer. On the other hand, the new Aeron Chair looked differently, worked…