“Ford Edsel” Brand Failure Case Study and Business Lessons

After spending 250 Million dollars in development over a 10 year period, backed by a solid market-research data and followed by a year-long teaser campaign, Ford launched “Edsel” brand car in September 1957, with an assured air of overconfidence in creating a revolution.

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The company expected to sell at least 2,00,000 Edsels in the first year. Two years later, only…