Great Brands Sell Emotions, Not Products — Emotional Branding
Nike is one of the most lauded brands. It’s “Just Do It” tagline and its accompanying advertisement challenged people to achieve their goals and aspirations.
In 1987, NIKE’s ad agency made a new TV spot celebrating Nike’s early role in founding the jogging craze. The videos had the visual image of tracks where NIKE started, clips of famous runners, with a voice over “It all started here” followed by “Fitness revolution that changed America”.