How Did Amazon Build Its ‘Sustainable Competitive Advantage’? -Business Strategy and The Key Success Factors

“One Million Titles, Consistently Low prices” — The blue underlined text in Amazon’s first homepage in 1995, announced the reason how they were different from others.

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Tom Alberg, a former executive at McCaw cellular could not believe that the idea of buying books online through this

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Author -Boil The Ocean. Business Strategy Consultant, Design Thinker. mmshah8@gmail.com https://www.linkedin.com/in/shahmm.

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