How Did Amazon Build Its ‘Sustainable Competitive Advantage’? -Business Strategy and The Key Success Factors

Shah Mohammed
18 min readMay 28, 2018

“One Million Titles, Consistently Low prices” — The blue underlined text in Amazon’s first homepage in 1995, announced the reason how they were different from others.

Tom Alberg, a former executive at McCaw cellular could not believe that the idea of buying books online through this