How Did Facebook Build Its Sustainable Competitive Advantage?-Business Strategy & The Success Story

In the year 2004 — MySpace and Friendster were fighting against time to become the world’s dominant social network. Both the websites already had millions of members. Another website, Orkut, backed by Google, was making rapid inroads into the social networking sphere. These companies had money and people to conquer the world. At this time, a group of college students headed by a person named Zuckerberg launched a social networking site called Thefacebook from his dormitory room. It started…