How Did McDonald’s Build Its Sustainable Competitive Advantage? -The Key Success Factors and Business Strategy

A guy named Ray Kroc, aged 52, diabetic, with medical problems in knee and hip, who went to sell multi-mixer machines to McDonald brothers ended up purchasing the franchise rights for McDonald’s stores. Though he began with an aim to sell more multi-mixers through McDonald’s’ franchises, his thoughts transformed over a period of time, and finally, McDonald’s became his passion. In the next 63 years, McDonald’s network grew to nearly 35,000 stores in 119 countries.

How did McDonald’s become a leader? What right things did Ray Kroc and his team did? What could we learn from them?

The Positioning Playbook: The Winning Strategies for Market Dominance

Boil The Ocean: The Story of World's Amazing Brands

POSITIONING

The first step for any business is to ponder how to occupy space inside a consumer’s mind…