How Did Netflix Build Its Sustainable Competitive Advantage? -Business Strategy and The Key Success Factors

In the year 1997, two technology entrepreneurs Reed Hastings & Marc Randolph came together and started an online DVD rental by mail company called Netflix, to exploit the growing demand for online services. The odds of the company surviving against offline retail-chain stores like Blockbuster, Hollywood Video, Movie Gallery were slim. Yet Netflix outlived them. A dot-com storm buried many well-funded technological startups. Netflix somehow withered the storm.