How to Build an Emotional Brand: Lessons from Amazon

Shah Mohammed
17 min readApr 19, 2024
How to Build An Emotional Brand

Amazon, the global e-commerce giant, has achieved remarkable success since its inception in 1994. With a market capitalization surpassing $1 trillion, Amazon has become one of the most valuable companies in the world. While factors such as innovation, diversification, and strategic acquisitions have played a significant role in Amazon’s growth, the company’s ability to create an emotional connection…

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