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How to Generate Ideas Using ‘SCAMPER’ Creativity Tool?
The best way to get a good idea for your problem is to generate multiple ideas as much as you can
SCAMPER technique is an Idea Manipulation Tool to guide us in generating diverse ideas. Rather than thinking original ideas, this tool provokes us to gather ideas from divergent fields, manipulate and fuse them into our requirements.
SCAMPER is an acronym for Seven Techniques -
S-Substitute, C- Combine, A-Adapt, M-Modify/Magnify, P-Put it to some other use, E-Eliminate, R-Reverse or Rearrange
We have to divide our Problem into different tasks/stages, ask SCAMPER questions at each step of the problem and generate ideas.
Consider the problem that one of our friends is manufacturing and selling Orange Juice.
He is facing difficulties in selling the product owing to stiff competition, apprehensive of his product position in the market and he understands that he needs to create a new marketplace or extend the market boundary to grow sales. Let’s generate ideas using SCAMPER technique.
Bear in mind that this is an exercise to show how to use this creativity tool, so it will not have deeper analysis or Judging Criteria for selection of ideas. Some of the ideas shown below may not be practical/relevant due to my limited knowledge. Professional knowledge would lend a hand to come out with better ideas. Knowledge is the foundation of creativity. Without vigorous research, idea generation tool will not contribute any profitable outcomes.
Note: Few images are sourced from the INTERNET.
