How to Hook Customers with Emotion? — Emotional Branding

“It is easier to do complex things, but complicated to do simpler routine tasks” — One of the hardcore Apple fans agreed upon about one of Apple’s products. Nobody can deny the innovations from Apple. It is not a perfect product. Yes, there are alternate products, which can do more or less the same. It is not that you have a strong edge in your career or business because of Apple products. Even then, Apple has a cult following, A Halo Effect — Every apple user is considered as a cool, stylish, easy-going, technocratic person.