Member-only storyThe Examples Of ‘Fear Appeal’ In Advertising -Emotional Branding.Shah Mohammed·Follow10 min read·Oct 13, 2017--ShareThe Heart Market: How to Build an Emotional Brand (The Strategy Nexus: Business & Brand Insights)The Heart Market: How to Build an Emotional Brand (The Strategy Nexus: Business & Brand Insights) [Mohammed, Shah] on…www.amazon.com