Olay Rebranding — Business Strategy & Design Thinking Lessons

In the late 1990s, P&G was looking for ways to dominate the beauty industry. Their research showed that focusing on skincare would help them in achieving their goals.

Skincare(soaps, cleansers, moisturizers, lotions, and other treatments) contributed about a quarter of the total beauty industry at that time.

Image Source:: CNBC.com