Originality, Generating Lot of Ideas & Innovation Mindset

  • One trait was the “beauty” — the oral care — Better looking white teeth and a pleasant smile. The team generated names that conveyed beauty.
  • Then, the team generated names based on different advantages of the toothbrush — No need to spit out, no big mass of minty lather or foam(A strong feature).
  • They also generated names based on other product attributes — Lightness, Cleanliness, Softness, and so on.

GENERATING MULTIPLE IDEAS/CONCEPTS

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