Positioning Like Amazon: How to Craft a Winning Positioning Strategy for Your Brand

Shah Mohammed
12 min readApr 17, 2024
The Timeless Laws of Branding

In today’s crowded and competitive marketplace, having a strong brand is more important than ever. But what exactly makes a brand strong? While factors like product quality, customer service, and marketing all play a role, one of the most critical elements is positioning. Positioning refers to how a brand is perceived in the minds of its target…

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