Seven Business Lessons From Earvin ‘Magic’ Johnson

01. HAVE MENTORS

02. BE THIRSTY, BE HUNGRY FOR KNOWLEDGE

03. DO USER RESEARCH

The first step in providing a wonderful customer experience — Think, Behave and feel like your customer.

04. DON’T SELL A PRODUCT, SELL EXPERIENCE

05. APPEAL TO EMOTIONAL MIND

06. ALWAYS OVERDELIVER

07. EMBRACE AND DRIVE CHANGE

CONCLUSION

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