Single Colour or Multi Colour for Brand Logos?
3 min readMay 2, 2017
Great brands should own a color in a consumer’s mind in their category.
Can you recall the colours of FedEx in an instant- Purple and ……Can you recall UPS colour — Brown and ….. As a user, it is easier to recall a colour of a brand if it is of a single colour. Sometimes, tough to recollect the second colour.
Mcdonalds owns Yellow colour in its category. Which colour does Burger King own?
