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Strategy, Business Lessons and The Iconic ‘Mustang’ Success Story

Shah Mohammed
24 min readApr 6, 2019

In the year 1964, Ford rolled out the first ‘Mustang’. A mass frenzy broke out among the potential customers. The company expected to sell one lakh cars in the first year but it sold more than four lakh cars. The newspapers wrote that the youthful appeal of the car captured the spirit of the times perfectly. The other competitors immediately followed the trend set by Mustang. But being the first to consumer’s mind, Mustang’s value kept growing. It became so popular that the top heroes of the time were seen driving the Mustangs in movies, particularly in the chase scenes. Even after fifty years, the brand is still strong and has become iconic.

How did the first Mustang become successful? What factors contributed to the success? What lessons could we learn?

Image from Automobilesreview.com

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