Sunk Cost Bias, Example & Decision-Making in Business

Image from thenewdaily.com.au

HEURISTICS

“Sometimes the fault lies not in the decision-making process but rather in the mind of decision maker” -John S. Hammond

THE SUNK COST

INTEL‘S EXIT FROM MEMORY TO MICROPROCESSORS

SUNK COST BIAS IN DECISION-MAKING

The more you invest in something the harder it becomes to abandon it.

OVERCOMING SUNK COST BIAS

CONCLUSIONS

Forewarned Is Forearmed -John S Hammond.

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