Target Emotional Mind — A secret tool to Influence People, Lesson From Robert Iger, Disney

Image Source:: Wallpapercave.com

TARGETING EMOTIONAL MIND

The conventional wisdom in psychology states that our brain isn’t of one mind. It has two independent systems —

  • Emotional mind — that is instinctive and feels pain & pleasure
  • The Rational Mind — whose function is to analyze and deliberate on things.

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store