Target Emotional Mind — A secret tool to Influence People, Lesson From Robert Iger, Disney

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The profound knowledge of the problem would help the board members in understanding the necessity of the solution. It would also assist them in judging the idea, later.

With numbers, there’s no emotional connection — No stickiness — It’s just an abstract concept.

Don’t focus on explaining the problem, concentrate on making the people feel the problem.


The emotional mind is the one that gets things done. It provides the motivation and energy to the person to execute the project.



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