Is your product “The Grass”?

THE CHANGE AGENT

Seven million years ago, our primate ancestor lived safely, happily in the trees.

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THE SACRIFICER

It feels nice to walk, sit, lie down and roll over the grass. A soft cushion, wet prickly needles, an expansive sky forcing our mind to go blank and enjoy the moment, the caressing sunlight, the smell, the sense of floating into a mindless state. When we lie down, we do not think about grass and it becomes invisible in our experiential state. Grass takes us to a different mental and physical state, elevating our experiences, relaxing our mind.

Promise a better life and not a better product to customers.

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THE TEACHER WHOM DOESN’T TEACH BUT LETS US TO LEARN

Due to limited working memory, humans are always looking for mental shortcuts to reduce cognitive load — One way to reduce cognitive load is to build a habit — repeating the action. Grass lets you explore your own paths, create a shortcut for regular trips to save your mental and physical energy. The Grass makes the path you and your team had taken visible to others so that they could follow the newly formed path rather than wasting time to rediscover the shortcut.

A bad design is where you need to teach a user to use the product. A good design is where a user could learn on his own to use the product.

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DIFFERENT CONTEXTS, DIFFERENT USERS

The grass is a versatile life-form. It evolved to grow under different contexts — It grows in wetlands, rain forests, tundra, dry deserts, cold mountains, intertidal habitats — Certain type of grasses had developed a specific photosynthetic pathway to increase efficiency of water consumption so that it could adapt better to hot, arid conditions, survive in places where C02 is less.

ABILITY

Ability means that a user needs less effort, time, cognitive effort to do the activities to achieve his or her goal

We knew how ruminants take food in bulk in a hurry, then how it re-chews the cud again after some time — Ruminants have evolved to eat more in quick time to escape the predators — Unless the grass is easier to be removed from the soil, it would not be possible for the ruminants to eat faster.

RE-INVENTION

Grasses are not just sources of food and energy — They were used as thatches, paper, fuel, clothing, insulation, fencing, furniture, construction material, floor mats, sports turf, baskets etc.. They were used to make beer in earlier civilizations. Homes with grass lawns were the symbol of luxury for upper middle-class men. Certain types of grasses were used as perfumery in older civilizations. Their applications were limitless.

Written by

Secular Humanist, Business Growth Consultant, Design Thinker, India. Reach me at mmshah8@gmail.com. or https://www.shahmohammed.com

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