The Power of Peer Pressure: How Brands Leverage Bandwagon Effect to Drive Sales

Bandwagon Effect is a form of groupthink. The bandwagon effect is a cognitive bias in which people do or believe something because they think many others do or believe the same. This can create a self-fulfilling prophecy, as more people adopt a belief or behaviour because they think it is popular, which in turn causes it to become even more popular.

The Secret Strategies of Marketing: How Brands Use Cognitive Biases to Win Your Wallet

There have been several studies that have looked into the bandwagon effect and its underlying mechanisms. Here are a few examples:

• A study published in the Journal of Consumer Research found that people were more likely to buy a product if they believed it was popular, even if they didn’t like it. The study also found that people were more likely to buy a product if they were told that many others had bought it, as opposed to being told many others liked it.
• A study published in the Journal of Experimental Social Psychology found that people were more likely to conform to a group’s opinion if they believed that the group was large and unanimous, even if…