What Should You Research Before Starting A Business or Brand — The Critical Step in Business Strategy for Startups
11 min readNov 4, 2021
Before starting a new business or launching a new product/service or brand, it is crucial to spend as much time in market/user research.
A new business/brand needs a sturdy foundation, and the research helps in that. Even the existing businesses need continuous research to adapt their products/services to changing customers’ needs, attitudes, or desires to stay relevant.
User/Market research will supply information/insights for the following business decisions —
- positioning of the product in the consumer’s mind,
- decisions on brand extensions, sub brands, brand energizers, stand-alone brands, and brand endorsers,
- information for marketing communication language,
- type of communication channels to reach customers,
- pricing strategy,
- packaging design, POP, visual displays,
- how to build customer relationships,
- how/when to do customer education,
- how to build habit-forming products,
- what activities/capabilities need to be outsourced/developed in-house, and so on,