What Should You Research Before Starting A Business or Brand — The Critical Step in Business Strategy for Startups

Before starting a new business or launching a new product/service or brand, it is crucial to spend as much time in market/user research.

A new business/brand needs a sturdy foundation, and the research helps in that. Even the existing businesses need continuous research to adapt their products/services to changing customers’ needs, attitudes, or desires to stay relevant.

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