PinnedMember-onlyDesign for “Crossing the Chasm” — Strategy & ExamplesIn the 1990s, a new product category called PDA gained traction among corporate executives. Seeing the demand, several brands like Apple Computer, Motorola, Compaq, Microsoft, and IBM launched their PDAs. However, they struggled to crack the market and vanished after some time. When devices from bigger companies faltered so badly…Startup25 min readStartup25 min read
May 23ChatGPT vs Bard — 01I provided the following content for rewriting for a book to both ChatGPT and Bard. Given Content In 1984, Mike Lazaridis and Doug Fregin started a consulting company Research In Motion(RIM). The firm designed and developed several hardware/software products for the local wireless communication industry. In 1989, a Canadian phone company called…ChatGPT5 min readChatGPT5 min read
May 23Member-onlyBeyond the Hype: Uncovering the Limitations of Dieter Rams’ Design PrinciplesDieter Rams, a renowned German industrial designer, is widely known for his “Ten Principles of Good Design.” These principles have had a significant impact on the field of design and continue to be influential today. However, a critical analysis of Rams’ principles reveals both strengths and weaknesses. What is the…Dieter Rams57 min readDieter Rams57 min read
May 19Member-onlyThe Positioning Playbook: The Winning Strategies That WorkPositioning strategies are a critical aspect of marketing that involves creating a distinct and favourable position for a brand in the minds of consumers. In today’s competitive business landscape, where customers are bombarded with countless choices, brands must differentiate themselves and establish a unique identity that resonates with their target…Positioning59 min readPositioning59 min read
May 15Unveiling the Curiosity Paradox: The Role of Innate Traits in Workplace InnovationIn today’s fast-paced and competitive business landscape, workplace innovation has become a key driver of success and growth for organizations. At the heart of innovation lies curiosity — the innate human desire to explore, question, and seek new possibilities. However, within the workplace, a paradox arises where curiosity and the…Creativity10 min readCreativity10 min read
May 10The Dark Side of KPIs: Uncovering the Limitations and PitfallsKey Performance Indicators (KPIs) are widely used in businesses of all sizes to track progress, measure success, and identify areas for improvement. While KPIs can be incredibly useful tools for monitoring performance and achieving business goals, they are not without limitations and potential pitfalls. In this article, we will explore…Kpi15 min readKpi15 min read
May 10Creating a Compelling Value Proposition: Tips and ExamplesA value proposition is a statement or message that describes the unique benefits and value that a product, service, or brand offers to its customers or target audience. It is a concise and clear statement that answers the question, “Why should I buy from you?” A compelling value proposition is…Value Proposition23 min readValue Proposition23 min read
May 9Connecting with Your Customers: The Importance of a Customer-Focused Value PropositionA value proposition is a statement that communicates the unique value that a product or service offers to customers. It is a critical element of a business’s marketing strategy because it helps differentiate the business from its competitors and convinces potential customers to choose its products or services over others. …Business Strategy11 min readBusiness Strategy11 min read
May 7How Cognitive Restructuring Can Improve Emotional Agility in the WorkplaceEmotional agility is the ability to be flexible and adaptive to our emotions. It involves being aware of our emotions, accepting them without judgment, and using them to guide our behaviour and decision-making in a positive way. Emotional agility allows us to navigate challenging situations with greater ease, communicate more…Workplace Culture20 min readWorkplace Culture20 min read
May 5The Truth About the Right Brain-Left Brain Myth: Debunking the MisconceptionsThe right brain and left brain myth has been around for decades and has been popularized in various forms of media. The theory originated in the 19th century when researchers noticed that patients with damage to the left hemisphere of the brain had language impairments. In contrast, those with damage…Creativity7 min readCreativity7 min read