PinnedDesign for “Crossing the Chasm” — Strategy & ExamplesIn the 1990s, a new product category called PDA gained traction among corporate executives. Seeing the demand, several brands like Apple…Apr 27, 2017Apr 27, 2017
The Bamboo Entrepreneur: Why 8 Years of ‘Invisible’ Growth Led to a $700M ValuationWhen Shashank Kumar and his friend Manish first pitched their agricultural services to farmers in Bihar’s Vaishali district, the response…Jun 12Jun 12
Why Karthik of WayCool Gave Up His Dream of Building a ‘National Brand’ (And You Should Too)The boardroom was silent except for the hum of the air conditioner. Karthik Jayaraman stared at the quarterly numbers spread across the…Jun 11Jun 11
When Your Parents’ Values Become Your Business ModelPicture this: A young girl in Mumbai watches her physicist parents work at India’s premier nuclear research facility by day, then spend…Jun 3Jun 3
The Entrepreneur Who Proved ‘Unbrandable’ Products Don’t Exist: The Birth of India’s First Egg…May 26May 26
The Godfather Formula: Why Helping Everyone Helps You MostIn the corridors of venture capital and startup conferences, they whisper about him with reverence. Young entrepreneurs clutch business…May 22May 22
How Focusing on the Wrong Customer Changed Everything for Rajamanohar, AquaconnectIn Silicon Valley, the startup gospel is clear: obsess over your end users.May 20May 20
Embracing the 37 Rejections: How Patient Capital Built a Space-Tech Success“That’s rejection number 36.”May 18May 18
The 2% Opportunity: How BigHaat Found Fortune Where Others Saw Limitations“It will never work. Only 2–3% of farmers would ever use such a service.”May 14May 14
The Tingle Factor: How a Functionless Sensation Revolutionized Consumer BehaviorIn a world saturated with products vying for attention, a peculiar phenomenon has quietly reshaped how brands connect with consumers. It’s…May 6May 6