I provided the following content for rewriting for a book to both ChatGPT and Bard. Given Content In 1984, Mike Lazaridis and Doug Fregin started a consulting company Research In Motion(RIM). The firm designed and developed several hardware/software products for the local wireless communication industry. In 1989, a Canadian phone company called…

Dieter Rams, a renowned German industrial designer, is widely known for his “Ten Principles of Good Design.” These principles have had a significant impact on the field of design and continue to be influential today. However, a critical analysis of Rams’ principles reveals both strengths and weaknesses. What is the…

Positioning strategies are a critical aspect of marketing that involves creating a distinct and favourable position for a brand in the minds of consumers. In today’s competitive business landscape, where customers are bombarded with countless choices, brands must differentiate themselves and establish a unique identity that resonates with their target…

In today’s fast-paced and competitive business landscape, workplace innovation has become a key driver of success and growth for organizations. At the heart of innovation lies curiosity — the innate human desire to explore, question, and seek new possibilities. However, within the workplace, a paradox arises where curiosity and the…

Key Performance Indicators (KPIs) are widely used in businesses of all sizes to track progress, measure success, and identify areas for improvement. While KPIs can be incredibly useful tools for monitoring performance and achieving business goals, they are not without limitations and potential pitfalls. In this article, we will explore…

A value proposition is a statement or message that describes the unique benefits and value that a product, service, or brand offers to its customers or target audience. It is a concise and clear statement that answers the question, “Why should I buy from you?” A compelling value proposition is…

A value proposition is a statement that communicates the unique value that a product or service offers to customers. It is a critical element of a business’s marketing strategy because it helps differentiate the business from its competitors and convinces potential customers to choose its products or services over others. …

Emotional agility is the ability to be flexible and adaptive to our emotions. It involves being aware of our emotions, accepting them without judgment, and using them to guide our behaviour and decision-making in a positive way. Emotional agility allows us to navigate challenging situations with greater ease, communicate more…

The right brain and left brain myth has been around for decades and has been popularized in various forms of media. The theory originated in the 19th century when researchers noticed that patients with damage to the left hemisphere of the brain had language impairments. In contrast, those with damage…