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INCEPTION: Unveiling Secrets of Inspirational Leadership

INCEPTION: Unveiling Secrets of Inspirational Leadership

Leadership Lessons from the real Business Leaders.

2023

Stories

Pinned

Design for “Crossing the Chasm” — Strategy & Examples

In the 1990s, a new product category called PDA gained traction among corporate executives. Seeing the demand, several brands like Apple…

Apr 27, 2017

Design for “Crossing the Chasm” — Strategy & Examples

Apr 27, 2017

Aspirational Brand Naming: How to Sell Dreams Through Strategic Word Choice

The young entrepreneur sat across from her branding consultant, coffee in hand, frustration evident in her eyes. “I just don’t understand…

Just now

Just now

The GoPro Story: The Rise, Fall, and Reinvention of an Action Icon

In the early 2000s, a frustrated surfer named Nick Woodman embarked on a journey that would revolutionize how we capture our most…

7h ago

The GoPro Story: The Rise, Fall, and Reinvention of an Action Icon

7h ago

Raising the Bar: How Fever-Tree Transformed from Startup to Premium Mixer Empire

Editor’s Note: This case study provides a comprehensive overview of Fever-Tree’s business journey from founding to global success. While…

Mar 15

Raising the Bar: How Fever-Tree Transformed from Startup to Premium Mixer Empire

Mar 15

Design Déjà Vu: How Today’s ‘Revolutionary’ Products Were Actually Invented Decades Ago

In the fast-paced world of product design, we’re constantly bombarded with “revolutionary,” “groundbreaking,” and “never-before-seen”…

Mar 13

Design Déjà Vu: How Today’s ‘Revolutionary’ Products Were Actually Invented Decades Ago

Mar 13

The Extended Warranty Trap: How Companies Profit From Your Fear of Failure

Every time you purchase a new smartphone, television, or appliance, you face the same question at checkout: “Would you like to add an…

Mar 13

The Extended Warranty Trap: How Companies Profit From Your Fear of Failure

Mar 13

The Magpie Method: How Design Thieves Create Billion-Dollar Breakthroughs

In 1998, Apple released a computer that looked like nothing the technology world had ever seen. The iMac G3’s egg-shaped, translucent…

Mar 12

The Magpie Method: How Design Thieves Create Billion-Dollar Breakthroughs

Mar 12

The Corporate Magpie: How Strategic Borrowing Creates Market-Defining Brands

The following is a fictional case study that illustrates strategic innovation principles through narrative storytelling.

Mar 8

Mar 8

The Magpie Method of Innovation: Brilliance Through Borrowed Shine

In the dense forests of business innovation, we’ve been taught to worship the mythical phoenix — the original, unprecedented idea that…

Mar 8

The Magpie Method of Innovation: Brilliance Through Borrowed Shine

Mar 8

The Velcro Principle of Branding: Why Tiny Hooks Outperform Big Promises

In a world where brands bombard consumers with bold claims and flashy promotions, why do some quietly capture and hold our loyalty while…

Mar 7

The Velcro Principle of Branding: Why Tiny Hooks Outperform Big Promises

Mar 7

Shah Mohammed

Shah Mohammed

Book Author

Author. Business Strategist/DesignThinking Consultant. mmshah8@gmail.com www.linkedin.com/in/shahmm. www.d-cubedesigns.com/contact-us.

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