PinnedDesign for “Crossing the Chasm” — Strategy & ExamplesIn the 1990s, a new product category called PDA gained traction among corporate executives. Seeing the demand, several brands like Apple…Apr 27, 2017Apr 27, 2017
Protection Money: How “Under Armour” Built — and Broke — Its HouseIn the dynamic landscape of athletic apparel, few stories capture the essence of entrepreneurial spirit and market disruption quite like…12h ago12h ago
From Scrubs to Success: The FIGS Story of Disrupting Medical ApparelIn 2013, Heather Hasson was having coffee with a friend who worked as a nurse practitioner. What caught Hasson’s attention wasn’t their…1d ago1d ago
The Ringmaster of Dreams: How P.T. Barnum Turned Humbug into GoldIn the small town of Bethel, Connecticut, on a crisp July morning in 1810, Philo and Irena Barnum welcomed their first son, Phineas Taylor…2d ago2d ago
Rivian: Revolutionizing Electric Adventure — Building a Sustainable Automotive BrandIn 2009, as major automakers were reeling from the global financial crisis and Tesla was just beginning to make waves with its Roadster, a…2d ago2d ago
The Crocs Phenomenon: How an ‘Ugly’ Shoe Built a Beautiful BusinessIn 2002, three friends — Scott Seamans, Lyndon “Duke” Hanson, and George Boedecker Jr. — embarked on a sailing trip to the Caribbean that…3d ago3d ago
Pedaling Through Change: The Peloton Story of Disruption, Crisis, and ReinventionIn the dimly lit basement of a New York City apartment building in 2012, John Foley, a former Barnes & Noble e-commerce executive, found…5d ago5d ago
Trader Joe’s: Building a Cult Brand Through Private Label InnovationIn the competitive landscape of grocery retail, where margins are traditionally thin and differentiation is challenging, Trader Joe’s has…6d ago6d ago
Unity Gaming Engine: A Case Study in Platform DominanceIn the rapidly evolving landscape of technology platforms, few stories capture the essence of transformative innovation quite like Unity…Jan 16Jan 16