PinnedShah MohammedDesign for “Crossing the Chasm” — Strategy & ExamplesIn the 1990s, a new product category called PDA gained traction among corporate executives. Seeing the demand, several brands like Apple…Apr 27, 2017Apr 27, 2017
Shah MohammedReinventing Your Brand for Survival and Success: Lessons from PwC’s Global CEO SurveyIn today’s rapidly evolving business landscape, the ability to reinvent your brand and strategies is no longer just an advantage — it’s a…Sep 15Sep 15
Shah MohammedSelective Perception in Action: What Your Brand’s ‘Tomato Sauce’ Moment RevealsImagine walking through a bustling farmer’s market. The vibrant colors of fresh produce catch your eye, the aroma of freshly baked bread…Sep 11Sep 11
Shah MohammedThe Thin Line Between Fusion and Confusion in Business Growth StrategyIn the fast-paced world of business, growth strategies often walk a precarious tightrope. On one side lies the promise of innovative fusion…Sep 9Sep 9
Shah MohammedBrand Congestion: Innovative Solutions for Oversaturated MarketsPicture a bustling city highway during rush hour: lanes packed bumper-to-bumper, drivers jostling for position, and everyone inching…Sep 7Sep 7
Shah MohammedThe Workplace Walls: Why Managers Overlook Ideas from EmployeesIn today’s fast-paced business world, innovation is the lifeblood of success. Yet, a pervasive problem lurks within many organizations…Sep 61Sep 61
Shah MohammedThe Fine Art of Looking Busy: A Cubicle Dweller’s Guide to Productive ProcrastinationAre you tired of the 9-to-5 grind actually involving, well, grinding? Do you dream of ascending to the pantheon of office gods who seem to…Sep 3Sep 3
Shah MohammedBalancing Affordability and Quality: Strategies for Consumer BusinessesIn today’s economic landscape, consumer businesses across all sectors face a common challenge: striking the perfect balance between…Sep 1Sep 1
Shah MohammedThe ‘One More Lane’ Fallacy: Avoiding Repetitive Thinking in Brand StrategyIn the world of urban planning, there’s a recurring joke about solving traffic congestion: “One more lane will fix it.” This mantra…Aug 31Aug 31
Shah MohammedBlood or Tomato Sauce? The Power of Perception in BrandingIn the cutthroat world of business, perception is everything. Brands rise and fall on the tides of public opinion, and the ability to shape…Aug 30Aug 30