PinnedMember-onlyDesign for “Crossing the Chasm” — Strategy & ExamplesIn the 1990s, a new product category called PDA gained traction among corporate executives. Seeing the demand, several brands like Apple Computer, Motorola, Compaq, Microsoft, and IBM launched their PDAs. However, they struggled to crack the market and vanished after some time. When devices from bigger companies faltered so badly…Startup25 min readStartup25 min read
1 hour agoDesign Thinking is Holding Your Business Back: Debunking the Myth of InnovationDesign Thinking has become a buzzword in the world of innovation and problem-solving. It’s often touted as the key to unlocking creativity, driving growth, and staying ahead of the competition. But, Is it as good as people say it is? Is it delivering on its promises? Is the excitement justified? …Design Thinking20 min readDesign Thinking20 min read
1 day agoEmpowering Women: The Story of Aristide Boucicaut and Le Bon MarchéIn the 1850s, the retail industry was focused solely on targeting men and households. However, one man dared to think differently and set his sights on a new customer segment — women. Aristide Boucicaut was a visionary, and he recognized the untapped potential of the female consumer market. …Business Strategy3 min readBusiness Strategy3 min read
2 days agoBeyond the Pareto Principle: Why 80–20 Is a Flawed Rule to FollowThe Pareto Principle, also known as the 80–20 rule, is a popular concept that states roughly 80% of effects come from 20% of causes. The rule has been widely applied across different fields, from business and economics to sports and health. …Business Strategy8 min readBusiness Strategy8 min read
2 days agoThe Pareto Principle Myth: Why 80–20 Is a Flawed Rule for Designing Customer ExperienceThe Pareto Principle, also known as the 80–20 rule, is a popular concept that states roughly 80% of effects come from 20% of causes. The rule has been widely applied across different fields, from business and economics to sports and health. …Business Strategy6 min readBusiness Strategy6 min read
3 days agoThe Double-Edged Sword of Comparison: Embracing Our Nature While Fostering Happiness“Don’t compare yourself to others” is a standard piece of advice that often stems from good intentions. It is believed that by not comparing ourselves to others, we can find greater happiness and contentment in our own lives. However, this advice has drawbacks, as it can lead to unhappiness if…Self Improvement4 min readSelf Improvement4 min read
4 days agoThe Culture Fit Fallacy: Why Hiring for Similarity is Hurting Your OrganizationHiring for culture fit has become popular recently as organizations realize the importance of creating a positive and cohesive work environment. …Business Strategy9 min readBusiness Strategy9 min read
Published in Startup Stash·4 days agoWhen Radical Candor Goes Wrong: The Pitfalls of Extreme Honesty in the WorkplaceRadical Candor is a management philosophy that advocates for direct, immediate and extremely candid feedback to improve employee performance and relationships in the workplace. This approach has gained popularity recently, with many companies embracing it as a core value. …Organizational Culture6 min readOrganizational Culture6 min read
5 days agoThe A Player Fallacy: Why It’s Time to Rethink the MythSeven years ago, I read Steve Jobs’ biography by Walter Isaacson and was fascinated by the concept of A players. I saw how Apple succeeded because of their A Player strategy and how it set them apart from its competitors. But as much as the concept inspired me, I doubted…Organizational Culture8 min readOrganizational Culture8 min read
5 days agoHow hyperbolic discounting affects consumer behaviour and marketing strategiesHyperbolic discounting is a phenomenon in which people prefer smaller, immediate rewards over larger, delayed ones, even if the latter would ultimately be more beneficial. People prefer immediate gratification over long-term benefits, even if the long-term benefits are greater. This tendency to discount the value of future rewards at a…Business Strategy6 min readBusiness Strategy6 min read
