PinnedShah MohammedDesign for “Crossing the Chasm” — Strategy & ExamplesIn the 1990s, a new product category called PDA gained traction among corporate executives. Seeing the demand, several brands like Apple…Apr 27, 2017Apr 27, 2017
Shah MohammedExact Discounts vs. Rounded Percentages: Which Strategy Maximizes Your Profits?In the competitive world of business, pricing strategy can make or break your success. At the heart of this strategy lies the art of…9h ago9h ago
Shah MohammedThe Psychology of Discounts: How to Choose Between % and ₹ OffIn the marketplace of modern commerce, discounts serve as powerful tools in a marketer’s arsenal, capable of swaying consumer decisions and…10h ago10h ago
Shah MohammedFrom Black Friday to Big Billion Days: How Western Sales Events Are Reshaping Indian Retail…In a striking shift, Indian consumers are now marking their calendars not just for Diwali sales, but for Black Friday, Cyber Monday, and a…5d ago15d ago1
Shah MohammedmangaManga Millions: 10 Business Lessons from Blackstone’s $1.7B Bet on Japanese ComicsIn a bold move that underscores the growing global appetite for Japanese pop culture, Blackstone, the world’s largest alternative asset…Jun 28Jun 28
Shah MohammedThe Challenger Brand Mindset: Embracing an Underdog Mentality for Market SuccessIn today’s competitive business landscape, challenger brands are making waves by disrupting industries and challenging the status quo…Jun 27Jun 27
Shah MohammedThe Subscription Shame Game: How Companies Emotionally Blackmail You into SubscriptionsIn recent years, the subscription-based business model has experienced significant growth, with companies across various industries…Jun 26Jun 26
Shah MohammedLessons for Brands from McDonald’s $5 Value Meal StrategyMcDonald’s recent introduction of a $5 value meal has sent shockwaves through the fast food industry, triggering discussions about price…Jun 22Jun 22
Shah MohammedThe Power of a Lucky Mindset: How Embracing Opportunity Can Lead to Business SuccessJohn Chambers, “Napolean selected his top generals not only based on the signs of courage and calmness under fire but also based on how…Jun 21Jun 21
Shah MohammedAdobe’s Subscription Scandal: How the Creative Giant Betrayed Customer TrustAs a longtime user of Adobe’s products, I have always held the company in high regard. Their powerful software tools, such as Photoshop…Jun 20Jun 20