PinnedMember-onlyDesign for “Crossing the Chasm” — Strategy & ExamplesIn the 1990s, a new product category called PDA gained traction among corporate executives. Seeing the demand, several brands like Apple Computer, Motorola, Compaq, Microsoft, and IBM launched their PDAs. However, they struggled to crack the market and vanished after some time. When devices from bigger companies faltered so badly…Startup25 min readStartup25 min read
Sep 15In the Bubble: How Brands Create a Confirmation Bias Comfort ZoneYou’re scrolling through your favourite social media feed, and suddenly, you stumble upon an advertisement that seems tailor-made for you. It’s promoting a product you’ve had your eye on for a while. The ad claims it’s a game-changer, exactly what you need. As you click through to explore further, you…Marketing Strategies11 min readMarketing Strategies11 min read
Sep 15The Price You See First: How Brands Use Anchoring Bias to Influence YouImagine strolling through a bustling electronics store, eyes scanning the shelves for the perfect flat-screen television. Your goal is to find a top-notch TV without breaking the bank. You spot one that seems promising — a sleek, high-definition screen with all the latest features. But there’s one thing that instantly…Marketing Strategies11 min readMarketing Strategies11 min read
Sep 15Limited Time, Limited Stock: Exploring How Brands Exploit the Scarcity Effect.Imagine you’re browsing an online store, and you stumble upon a product with a flashing “Limited Stock!” label beside it. Your heart races, and you quickly check your cart to make sure it’s still there. …Marketing Strategies11 min readMarketing Strategies11 min read
Sep 14Marketing on Easy Street: How Brands Capitalize on the House Money EffectImagine you’re at a bustling casino in Las Vegas. You’ve had a streak of good luck at the poker table, and your chips are steadily piling up. The atmosphere is electric, and you’re riding high on a wave of confidence. …Marketing Strategies13 min readMarketing Strategies13 min read
Sep 14The Power of Expectations: How Brands Use the Pygmalion Effect to ThriveImagine strolling through a bustling shopping mall, the vibrant storefronts competing for your attention with enticing displays of fashion, gadgets, and the latest trends. Your eyes lock onto one store, its ambience radiates sophistication and exclusivity. You step inside, and the attentive salesperson offers personalized assistance, making you feel like…Marketing13 min readMarketing13 min read
Sep 13From Subtle Cues to Strong Desires: How Brands Use Priming EffectImagine walking into a cosy café on a crisp autumn morning. The aroma of freshly brewed coffee fills the air, and you’re greeted by the comforting sight of pastries displayed behind a glass counter. As you approach the counter to place your order, your eyes land on a chalkboard menu…Marketing13 min readMarketing13 min read
Sep 13The Unfinished Business: How Brands Harness the Zeigarnik Effect to Keep You Coming BackPicture this: It’s a quiet Sunday afternoon, and you’re leisurely scrolling through your favourite streaming platform, engrossed in a gripping TV series. The tension is building, and you’re on the edge of your seat, eagerly anticipating the resolution of a cliffhanger. Suddenly, the episode ends, leaving you hanging, and the…Marketing13 min readMarketing13 min read
Sep 13The Blind Overconfidence: How Brands Exploit the Dunning-Kruger BiasPicture this: You’re standing in a bustling electronics store, surrounded by a sea of gadgets, all beckoning with their dazzling displays and sleek designs. You’re on a mission to buy a new smartphone, and you’re determined to make the best choice. You’ve read countless online reviews, compared specifications, and even…Marketing18 min readMarketing18 min read
Sep 12The Power of Emotions: How Brands Use Affection Heuristic to Win You OverImagine standing in front of a store shelf, faced with two nearly identical products. One has a sleek, minimalist design, while the other is adorned with colourful, playful packaging. You don’t have much time to decide, so what guides your choice? It’s likely your gut feeling, the instant emotional response…Marketing18 min readMarketing18 min read