PinnedShah MohammedDesign for “Crossing the Chasm” — Strategy & ExamplesIn the 1990s, a new product category called PDA gained traction among corporate executives. Seeing the demand, several brands like Apple…·26 min read·Apr 27, 2017----
Shah MohammedWhat Leo Tolstoy Can Teach Us About Customer Segmentation for Brand SuccessLeo Tolstoy, the renowned Russian author, is best known for his epic novels such as “War and Peace” and “Anna Karenina.” However, his…19 min read·7 hours ago----
Shah MohammedThe Stanley Cup Quencher: Lessons in Turning a Product into a Lifestyle BrandIn recent years, the Stanley Cup Quencher has taken the market by storm, becoming a must-have accessory for outdoor enthusiasts and…14 min read·2 days ago----
Shah MohammedThe Stanley Cup Quencher: A Case Study in Effective Product PositioningIn the world of drinkware, the Stanley Cup Quencher has emerged as a true success story, captivating consumers and dominating the market…6 min read·3 days ago----
Shah MohammedFrom Survival to Top-of-Mind: Transforming an Electric Water Heater Company Through Design Thinking…In the heart of a bustling city, a small electric water heater company has been diligently serving its customers for the past fifteen…21 min read·5 days ago----
Shah MohammedEnhancing Patient Outcomes: Implementing Design Thinking in a Healthcare Organization to Improve…In the rapidly evolving healthcare landscape, organizations are constantly seeking innovative ways to enhance patient care and streamline…23 min read·May 6, 2024----
Shah MohammedSounding the Alarm on Declining Sales: How Design Thinking Saved a Fire Safety Company — Design…In the fiercely competitive world of fire safety, where every second counts, one small manufacturer found itself grappling with a…15 min read·May 4, 2024----
Shah MohammedInnovative Insights: How Observing Customers in Their Natural Context Can Transform Your BusinessPicture this: A product manager at a leading tech company is tasked with developing a groundbreaking new smartphone. Instead of relying…16 min read·May 4, 2024----
Shah MohammedThe Three Suns of Brand Destruction: Navigating the Three-Body Problem of BrandingIn the award-winning science fiction novel “The Three-Body Problem” by Chinese author Cixin Liu, the universe is thrown into chaos by the…10 min read·May 3, 2024----
Shah MohammedBranding in an Unstable Universe: Lessons from the Three-Body ProblemIn the captivating science fiction series, the Three-Body Problem, written by Chinese author Liu Cixin, readers are introduced to a…10 min read·May 3, 2024----