PinnedShah MohammedDesign for “Crossing the Chasm” — Strategy & ExamplesIn the 1990s, a new product category called PDA gained traction among corporate executives. Seeing the demand, several brands like Apple…·26 min read·Apr 27, 2017----
Shah MohammedSounding the Alarm on Declining Sales: How Design Thinking Saved a Fire Safety Company — Design…In the fiercely competitive world of fire safety, where every second counts, one small manufacturer found itself grappling with a…15 min read·22 hours ago----
Shah MohammedInnovative Insights: How Observing Customers in Their Natural Context Can Transform Your BusinessPicture this: A product manager at a leading tech company is tasked with developing a groundbreaking new smartphone. Instead of relying…16 min read·1 day ago----
Shah MohammedThe Three Suns of Brand Destruction: Navigating the Three-Body Problem of BrandingIn the award-winning science fiction novel “The Three-Body Problem” by Chinese author Cixin Liu, the universe is thrown into chaos by the…10 min read·2 days ago----
Shah MohammedBranding in an Unstable Universe: Lessons from the Three-Body ProblemIn the captivating science fiction series, the Three-Body Problem, written by Chinese author Liu Cixin, readers are introduced to a…10 min read·2 days ago----
Shah MohammedBranding: The Art of Making People Fall in Love with Our Overpriced, Mediocre ProductsHey there, fellow corporate gurus and marketing mavens! Let’s talk about the magical world of branding, where we can make even the most…6 min read·6 days ago----
Shah MohammedEmpathy: The Secret Weapon for Non-Profit Success — A Design Thinking Consultant’s PerspectiveNon-Profit Leader: Hey there! Thanks for agreeing to meet with me. I’ve been looking forward to picking your brain about how we can take…4 min read·6 days ago----
Shah MohammedDolby Sound: How Ingredient Branding Transformed the Audio IndustryDolby Sound, a name synonymous with superior audio quality, has become an integral part of the entertainment experience for millions of…10 min read·6 days ago----
Shah Mohammed20 Psychological Tricks Amazon Uses to Make You Buy MoreIn the world of e-commerce, Amazon reigns supreme. With a market capitalization of over $1 trillion and a staggering 38.7% share of the US…16 min read·Apr 28, 2024----
Shah MohammedTeflon: The Non-Stick Ingredient That Became a Household Name — Ingredient BrandingTeflon, a synthetic fluoropolymer of tetrafluoroethylene, has become a household name synonymous with non-stick cookware. Invented by…9 min read·Apr 28, 2024----